Company News

Krave Beauty Relaunches Beet the Sun Sunscreen with Improved Formulation, Verified SPF Rating

Had discontinued the original product in 2021 following irregular testing results.

Author Image

By: Christine Esposito

Editor-in-Chief

Krave Beauty, a New York City-based beauty brand, has relaunched its Beet the Sun sunscreen. The company had pulled the original product in 2021 when production and testing issues erupted in Korea, where the product was manufactured. At the time, several Korea-based skincare companies pulled their sunscreen from shelves when reported SPF ratings were not accurate.  The newly reformulated Krave Beauty Beet the Sun sunscreen features a fully verified FDA-approved SPF rating of 40, according to ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters